Four things your home page should say about you

home

Your foyer or entryway is your home’s first impression. It greets you at the door with warmth during the cold months and a cool waft of air for those sweaty summer days. Your entryway is complete with photos, designs, plants or paint colors all selected by you. It feels like home—like you belong there. Like you […]

How to use blog comments as a marketing strategy

Illustration: Laboratory Credit: Mandie LeScum

Time is far more scarce than money, reasonable gas prices, and a halfway decent reality show (yeah, I’m looking at you “Here Comes Honey Boo Boo”). Reading and commenting on blogs takes an incredible amount of time.  I used to write a humor blog, and during the beginning months, I would literally spend several hours a day […]

How to write your About Me page

Photo: Self-portrait Credit: Dora Pete

The ‘About Me’ page is one of the hardest for entrepreneurs (or anyone for that matter) to write.  You’re worried about what to say: Should you include personal anecdotes or stay strictly business? How long should it be? If you do include personal details, which ones and how many? It’s enough to get your head […]

How to build and communicate your brand

Photo: Brand Credit: Jeinny Solis S.

Brand. You hear it and think Nike, Coke, Apple. You think branding is for the big boys with their monster truck advertising budgets and super-sized creative departments. It’s for businesses with multi-floored buildings, receptionists, and water coolers. Branding isn’t for Esty sellers hovered over the kitchen table at a sewing machine while toddlers nap in their beds. […]