When people visit your site is it easy for them to find what they’re looking for? Or—even better—when they visit your site, is it easy for them to find the information and items you want them to? While most people loathe being told what to do, when they are shopping for products and/or services on your site [...]

Your foyer or entryway is your home’s first impression. It greets you at the door with warmth during the cold months and a cool waft of air for those sweaty summer days. Your entryway is complete with photos, designs, plants or paint colors all selected by you. It feels like home—like you belong there. Like you [...]

Copywriters can do wonders to enhance your reputation and to spruce up your copy.  Hiring the most accomplished and/or most talented copywriter could be a poor decision if you haven’t worked through a few details first.  Here are three things that it is essential to consider before making a hiring decision.

Time is far more scarce than money, reasonable gas prices, and a halfway decent reality show (yeah, I’m looking at you “Here Comes Honey Boo Boo”). Reading and commenting on blogs takes an incredible amount of time.  I used to write a humor blog, and during the beginning months, I would literally spend several hours a day [...]

Brand. You hear it and think Nike, Coke, Apple. You think branding is for the big boys with their monster truck advertising budgets and super-sized creative departments. It’s for businesses with multi-floored buildings, receptionists, and water coolers. Branding isn’t for Esty sellers hovered over the kitchen table at a sewing machine while toddlers nap in their beds. [...]

Write like a professional copywriter and you can move people. One of the questions I get most from family, friends, and people still on the fence about the necessity of copywriters is: I don’t get the point (of copywriters), can’t most people write? Of course, most people can write. But, what is a copywriter? What [...]