When writing content for specific customer verticals, consider their viewpoint and try to make an emotional connection.
Two important suggestions for a user-friendly website.
Your foyer or entryway is your home’s first impression. It greets you at the door with warmth during the cold months and a cool waft of air for those sweaty summer days. Your entryway is complete with photos, designs, plants or paint colors all selected by you. It feels like home—like you belong there. Like you […]
Working freelance and from home can be amazing. You can do what you want (heck yeah!), but without some structure and a little office space mentality, working from home can digress from one big sleigh ride into ‘I didn’t get anything done today.’
Copywriters can do wonders to enhance your reputation and to spruce up your copy. Hiring the most accomplished and/or most talented copywriter could be a poor decision if you haven’t worked through a few details first. Here are three things that it is essential to consider before making a hiring decision.
Time is far more scarce than money, reasonable gas prices, and a halfway decent reality show (yeah, I’m looking at you “Here Comes Honey Boo Boo”). Reading and commenting on blogs takes an incredible amount of time. I used to write a humor blog, and during the beginning months, I would literally spend several hours a day […]
The ‘About Me’ page is one of the hardest for entrepreneurs (or anyone for that matter) to write. You’re worried about what to say: Should you include personal anecdotes or stay strictly business? How long should it be? If you do include personal details, which ones and how many? It’s enough to get your head […]
Brand. You hear it and think Nike, Coke, Apple. You think branding is for the big boys with their monster truck advertising budgets and super-sized creative departments. It’s for businesses with multi-floored buildings, receptionists, and water coolers. Branding isn’t for Esty sellers hovered over the kitchen table at a sewing machine while toddlers nap in their beds. […]