Writing descriptions for your products can be overwhelming. It doesn’t have to be.
I get it—you bore this product from the first inkling of an idea to the perfect creation sitting before you, all styled and lovely by your own two hands, and you’re going to talk about it.
And talk about, and talk about it.
What’s in it for them?
Over-sharing is good for your first draft—type until you can’t type anymore about the product—but once you have all the info down, it’s time to edit. How do you know what to cut? It’s simple. Keep your description to what matters most to your ideal customers: what’s in it for them.
Think about how your product solves a problem. And before you’re all ‘but Tiffany, I’m a jeweler, not NATO’, remember that every product solves a problem or two no matter how big or small.
Start by answering some questions:
- how will my target market use this product?
- what situation(s) could this product be used in? (Use a situation your target market is most likely to be in. Example—a colorful, beaded necklace for that perfect summer date.)
- how does my target market feel (emotional connection) when they use this product? (“Confidence and class—it’s the best first date accessory.”)
- what does my target market really want to know about this product (e.g. not tested on animals, 100% wool, etc.)?
Create an emotional connection
Here’s the product description for a bracelet with ‘MOM’ imprinted on it from Etsy that I adore—it creates a strong emotional connection which is exactly what the target market is looking for when it comes to buying a great gift for mom:
“A gorgeous, meaningful personalized gift for moms, this sterling silver bracelet is handmade with love. She means so much to you. She is your greatest cheerleader. She knows what makes you tick. She lets you cry on her best shirt. She can drive you nuts. She’ll always make sure you eat no matter how old you are. There is no one like her in the world.”
Still have a question about your product descriptions? Connect with me—I’m glad to help!