Editorial calendars aren’t for everyone. I recognize this fact, yet I still urge people to consider using them, especially people who are new to blogging for their businesses or who are determining the best way to lay out the components of their marketing strategy. Having an editorial calendar brings order to content that may or may not be scattered. It also highlights gaps in the content, identifies who is responsible for creating that content, sets up time lines and expectations, and develops themes and potential integrations with other elements, such as e-letters, videos, and comics.
Arcs instead of themes
My own editorial calendar has several layers. I use the basic editorial calendar plug-in from WordPress, and I love it. I can move posts around the calendar. I can decide if a post is relevant to the arc of content for the week – I sometimes think in terms of arcs rather than themes – and evaluate how it relates to content for the following one. I can decide what post will complement my e-letter and plot the e-letter accordingly, i.e., I add a link to the post within the e-letter’s body or in a postscript. I can note when I haven’t written a Write Right post in a while and write one. I can decide the best time to schedule a comic or arrange all the posts so that I can publish a comic on a specific day. For instance, I published “Write Right Reads Shakespeare” on February 14.
Seize the year
I then have a white board calendar and, now, a Seize the Year calendar thanks to the gentlemen at The Mikes on Mics podcast. I’ll probably use both calendars; my white board tends to track networking events, social get-togethers, and bills. The Seize the Year calendar has a different purpose. It is meant to help me track pitches and to get me to the point where I’m making multiple pitches per week instead of one, two, or three.
That’s how and why I have a multi-layered editorial calendar. Do you have one? Why or why not?