The online world has made it easy to find helpful information for social media professionals who want to become better at what they do and grow their business. Actually, information is so accessible that there is an overabundance of it. From all the advice online, there seems to be some recurring messages. One of the most common ones I’ve come across is flexibility.
When a person is fixated on a process or idea, they are closed off to other options. This means when a problem presents itself, the reaction is panic, a feeling of loss or nothing (a blank bubble, with no idea of what to do next). On the other hand, when a person is flexible, there is elasticity in facing a challenge, making room for different ideas on how to approach that problem.
Let’s say you regularly use a specific tool to follow your social media mentions, and your tool is down for the day, or they are completely stopping services. Being flexible in this scenario means you will be open to thinking of alternate ways to track those mentions instead of falling into panic mode (as one who lacks flexibility would do). Another great example of how flexibility can help you overcome a challenge is in the case of the sudden loss of a key team member that handles a specific area of your company’s day to day activity. In this case, flexibility allows you to quickly find the best solution. Your solutions could include you taking over those tasks (until you hire someone else to replace that team player) or quickly spotting an existing team member who can handle them. Problem solved and your business keeps moving forward!
Ultimately, being flexible allows you to have a mindset that can easily bend and redefine those set guidelines you typically apply in your social media and business growth efforts.
One tip I would like to add is to always follow your gut; above all, trust it! Even though you may think you don’t know what’s best (whether it’s for lack of experience or self-doubt), your inner self knows something; and even if it doesn’t, listening to it is the one way you are going to learn (we learn from our mistakes), grow and become a better person, social media manager and business owner.
In a time of information overload, you will find many bits of advice and best practices to help you along your social media journey. The one listed above is only one of the most common ones around, there are many more.
What are some of the messages you’ve come across online for social media management tips, best practices and business growth?