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    See page for author [Public domain], via Wikimedia Commons

    May 18, 2013

    How to tailor content for different social audiences

    Would you wear your favorite football hoodie and blue jeans to your cousin’s wedding on Saturday, or to the office on Monday? Of course not! Is your brand’s content dressed for success? Just as you’re expected to dress a certain way based on the event you’re attending, your social media friends expect your content to [...]

    Research

    By Eva Rinaldi from Sydney Australia (Reece MastinUploaded by russavia) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

    Study: Teens grow increasingly disillusioned with Facebook

    A recently released study by the Pew Internet and American Life Project offers some unique, troubling and counter-intuitive  statistics about teenage social media use. In a broad sense, it showed that teenagers have a decreased concern for social media privacy and growing disillusionment (specifically with Facebook). The study also shows that teenagers may have much more specific [...]

    Facebook

    By Lies Thru a Lens  (Ellie-RoseUploaded by tm) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

    Infographic: Teenage social media behavior 2013

    Pew released a study this week about teenagers on social media. It was pretty fascinating stuff, particularly the disillusionment with Facebook despite huge participation. I wrote about it earlier in the week here, but wanted to share the infographic that they created, which creates an interesting visual around teenage social circles. Let me know your thoughts on this one (or more [...]

    Social Media Advertising

    By Steve Evans from India and USA (Pakistan Textile Vendors) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

    Infographic: Men drive e-commerce; G+ share 5x as valuable as Facebook?

    I’m reading a great book now, Naked Statistics: Stripping the Dread from the Data. One of the points that its author Charles Wheelan makes is that oftentimes sound statistical analysis can be made to a poor data set. And I suspect that is the flaw in this infographic. I don’t think I’m being too controversial to say [...]

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