I love Twitter. I have since the day I signed on and saw this amazing stream of consciousness on my monitor. I quickly found people to follow, people from whom I could learn things, and I finally took the plunge and tweeted my first tweet. [Read more…]
Like twenty million other people this week, I got an email from LinkedIn lauding my popularity on the site. I am purportedly in the top 5% of viewed profiles, which puts me somewhere between the two-millionth and ten-millionth most popular (or most mysterious) person on LinkedIn.
I found it quite odd that LinkedIn would try to leverage a gamification tactic like this to get people to spend more time on site, particularly given its specific utility. And it got me wondering if we’re so accustomed to the velocity of change with technology that traditional product marketing may seem out-of place? [Read more…]
If you follow professional basketball, you know that the Los Angeles Lakers have been a bit of a mess this year. Ironically, their team dynamics and drama have gotten them more press than usual. They’ve fired their head coach, had a slew of injuries and traded for an under-performing star player. In the midst of all of the craziness, one of the constants has been their resident superstar player Kobe Bryant. He is outspoken, brash and an extraordinary player. He’s also got 1.2 million Twitter followers. [Read more…]
Don’t you love it when you join a really great Facebook group? A place where you can meet with other like minded individuals and have a great conversation? A place where you can share ideas and content and hash out issues? A place where you feel safe from some of the less than social tactics bandying about in the “social business” stratosphere? Me too.
And then it happens…BUZZKILL.
“Can someone please like my page? It’s about underwater basketweaving and I need one more like to get my custom URL.”
Commence heavy sighs, disgruntled grumbles and eye rolling. It’s okay. Take your time. You can read the rest of the post when you’re done.
Have you earned the right to ask for a favor?
First and foremost, sweetie, this is the kind of plea you should send out to your friends and family, not a group you “hopefully” joined for credible and on topic discussion and content sharing. Sadly, we know there are plenty less than savvy social media managers that blanket join groups for this exact purpose. With the expectation of building their own numbers, rather than taking part in mutual discussion that benefits the group, above and beyond themselves.
There’s no specific group of social media “types” engaging in this kind of behavior? We can’t blame a certain demographic. It’s not just pages with fewer than 25 fans. With Facebook’s recent crackdown on fake accounts, and the launch of sites and apps that ascertain which Twitter followers are real and which are fake, we are seeing a large group of people standing up for “doing and acting right” when it comes to engaging in social business.
Doing and acting right? Yes. Good old right and wrong. The same young lady who posted her need for one more like would, probably, never consider sending out a large spam email. She probably knows that’s not cool and could even get her in trouble with her email provider. But, I’m guessing she isn’t looking at her group post in the same light.
What she did was spam a group. She stalked a group of individuals with whom she had no real relationship, no real common ground hoping to gain without giving anything in return. Not cool. I’m hoping she learned something about how simply WRONG this was when her post was quickly and handily deleted by the group’s manager. We can only hope.
Just like someone adding me to their daily eBlast list after I downloaded a “free” whitepaper (don’t do that either), this young woman made a poor choice and engaged in spammy behavior. The kind of behavior that is causing a lot of skepticism and doubt about social business. To engage in this kind of activity and behavior and at the same time call oneself a social media “expert” is anathema to many of us who work hard to build relationships, who give and share without expectations of an immediate “return” or get.
Were I friends with this young woman, I could probably look at her personal profile and see a long list of groups she joined, probably recently, with the same goal in mind. That both saddens and irritates me. Yes, we all look for some return, some ROI in all that we do and build with our social business pursuits. But the misuse of groups, and tweet chats and Facebook like parties with these kinds of mercenary, it’s all about me, attitudes can put a damper on the enthusiasm of even the most effervescent social business practitioner.
Relationships are two-way. Social business is about relationship building. Put the “me” first mentality behind you and get involved in some discussions. The back and forth, give and take will yield you greater results than the sneaky spammy behaviors that are currently being called out.
The original article “STOP IT! Stalking, Spamming & Stealth Activities Disguised as Social Business” by Mallie Hart was published on the Media Barista website
Photo by Paul Martin Lester (Author’s own work.) [CC-BY-3.0], via Wikimedia Commons
A recent study on happiness and pleasure by the University of Canterbury in New Zealand got a lot of press for determining what we enjoy most (sex, alcohol) and what we find most meaningful (sex, religion). But at the other end of the spectrum, another item ranked low on happiness (just ahead of work) and dead-last for meaning: Facebook.
For a place where we spend so much of our collective resource, it seems odd that Facebook is seen as such a meaningless use of time.
Social desirability bias or for realsies?
I wrote yesterday about a recent Pew study that determined that many Facebook users went on temporary hiatus from the social behemoth. I concluding that it is unlikely that two-thirds of users could participate in this type of behavior given the persistent increase in time on site. I mentioned social desirability bias as a potential influencer in the study, pointing out that Pew had published contradictory findings in an earlier report stating that there was no evidence of “Facebook fatigue.” In a paper about social desirability bias in Journal of Consumer Research, indirect questioning is described as an effective tool to mitigate people posturing themselves in the best light. Incidentally, in the Pew study respondents were asked explicitly, “Have you ever voluntarily taken a break from using Facebook for a period of several weeks or more?” One assumes the New Zealand study was presented as a closed-ended rank-able list as well.
People are spending an unprecedented amount of time on Facebook (and social networks in general). People clearly are getting some (probably a lot) of value from their interactions and content consumption on Facebook. So why are people compelled to diminish their social participation in mixed company?
Is Facebook like online dating
My wife and I met online, and at the time we were irrationally opaque about where we’d met. From a pragmatic standpoint, it makes a lot of sense to use a tool where all of the users have similar objectives. But in mixed company it seemed a little taboo to discuss. I think it has a lot to do with feeling inferior for resorting to something unconventional. I suspect there is a similar feeling that causes people to diminish their participation on social networks.
If you’re reading this, you’re probably privy to ComScore reports that show Facebook time on site to be nearly an hour a day, and you probably know Facebook has more than a billion users, but I wonder if the general public understands the extent that their friends and neighbors are using social networks? And I wonder if we diminish our participation in social networks because we maintain an illusion that our social connections should be maintained in a more traditional way?
What do you think? Is Facebook meaningless or do people tend to diminish its value? Is there a stigma associated with being a Facebooker?