Last week, the Pew Internet and American Life Project published a study showing that 61% of Facebook users reported taking a hiatus from the social network.  It was widely reported as a huge gap in our knowledge about social media and how people use it.

I’m not sure that Facebook fatigue as is prevalent as the study suggests.   [Read more…]

I almost did it. It was really, REALLY hard to resist.  I was going to show him who I was. How dare he try to malign my client’s reputation. I crafted the PERFECT comeback.…for a troll. [Read more…]

A recent report published by TBG Digital shows that advertising on Facebook is getting a lot less expensive…. and it turns out that’s a good thing for them and for advertisers. [Read more…]

Your customers use social media and they aren’t afraid to use it.  They use it when they’re happy and use it even more when they’re upset.  Even businesses opting not to take part in social media are not immune to negative reviews posted by unhappy customers via review sites and social media networks.

The best social media strategy will do nothing to improve your sales and reputation unless it’s used to proactively enhance customer experience.   [Read more…]

There’s not a nice way to say this, so I’m just going to come out and admit that Social Media can take up a lot of your time.

I find that I’m always trying to balance the relationships I make online with those in my real life.  It is a juggling act that has a resource limit.  Who do I choose to spend my time with and how can I simplify any 24-hour period?  It is a question that must be asked and re-asked.  Lucky for me, I love social media – so the time that I spend online doesn’t carry as hefty price tag as it might for some (ahem, insert name of relative who doesn’t even have a Facebook account).  However, there really are only so many hours in a day. [Read more…]