When Universal McCann released data from their Wave 6 study of active social media users late last year, they described a social media landscape that differs slightly from the conventional wisdom. The growth in social media appears to be in the expansion of current user profiles rather than in recruitment of new users. Tastes vary depending upon age, category and by nationality. And although people are concerned about their privacy, they’re not especially compelled to take action about it.
The dynamics of social media appear to be changing, if they were ever what we thought they were…..