Listen to an audio version of this article Running a business is challenging in itself. The thought alone of using Social Media for your business can be extremely stressful. Having to come up with a strategy is pretty scary too. Then executing your Social strategy can be (usually is) more than a full-time job. Fear […]
Listen to an audio version of this article Sigh. I live by my Google Reader. OK, so there are days that go by when I don’t have time to read my favorite blogs. There’s any number of reasons, but I’m not going to make excuses. The beauty is that Reader didn’t care.
Listen to an audio version of this article It is a period of screen wars. Striking from a hidden base, Rebel devices have won their first victory against the evil Desktop Empire.
Listen to an audio version of this article Imagine an epic battle between Batman and Ironman… It won’t happen because one is a superhero from DC Comics and the second one belongs to the Marvel Universe. In the world of comic rights, to be one or the other is worse than becoming villainous archenemies. Fortunately, […]
Listen to an audio version of this article Many people who’ve used social media platforms like Twitter and Facebook with success still don’t understand how to get started on Google Plus. Perhaps they’ve become so familiar with the mechanics of using their old standby platforms, the fresh look and feel of Google Plus intimidates them. They just don’t know […]
Listen to an audio version of this article Google may not be as trendy as some of the upstart social networks, but as the #1 site in the world it is a very important site for your personal brand. Google is the easiest place for employers to look for you Your personal brand is becoming […]
Listen to an audio version of this article Adding a user to Google Analytics can have several benefits – namely the ability to have others help you interpret your data. The process of adding a user to Google Analytics can be a little tricky due to Google’s not-so-user-friendly admin interface. Here’s a breakdown of steps […]
Listen to an audio version of this article I wrote a piece this week discussing Facebook’s efforts to (presumably) attract higher female engagement by emulating Pinterest. The principle assumption that I made was that Pinterest was a female-dominated platform. Gail Gardner of GrowMap read the piece and left a comment sharing that visual.ly published an […]
Listen to an audio version of this article Microsoft recently announced the hiring of Mark Penn, former adviser to Bill and Hillary Clinton and author of one of my favorite books in recent memory, Microtrends to increase market share for Bing. Penn’s background is in Public Relations, which indicates that Microsoft is truly delusional about their capabilities […]
Listen to an audio version of this article The Verge published a fascinating article yesterday detailing a presentation by Microsoft Chief Operating Officer Kevin Turner where he discussed Google’s advertising practices, claiming that Bing is growing market share because of a groundswell of user discontent with Adwords. He also touted that for the first time ever […]