Rediscovering the lost art of curation

Archaeologist_working_in_Trench

Curation, as a word, has lost much of its vigor due to overuse. It has become a buzzword and is moving toward relic status. It is a broken-down car abandoned on the side of the highway, tagged by the authorities for immediate removal to the junk heap. Curation as a form of art The word’s […]

Tools and tips to help you manage your social media smarter

By P.O. Arnäs from Åsa, Sweden (The future is finally here) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Running a business is challenging in itself. The thought alone of using Social Media for your business can be extremely stressful. Having to come up with a strategy is pretty scary too. Then executing your Social strategy can be (usually is) more than a full-time job. Fear not, there are some neat tools I’m about […]

Why you should use Quora to showcase your expertise

Luca Giordano [Public domain], via Wikimedia Commons

Getting the word out about your product or service is not easy. Times have changed from when we could buy a TV spot or post a classified ad in the paper. Today we’re drowning in advertising across search engines, social platforms, and digital radio, just to name a few. Once you decide on where to […]

A case study in crowdfunding content

By William Ely Hill (1887–1962) („Puck“, 6. Nov 1915) [Public domain], via Wikimedia Commons

Video Game High School (VGHS) is the most successful webseries of all time boasting more than 36 million views on YouTube in its first season, crowdfunding more than a quarter of a million dollars for production. Its success led to a deal with Netflix to make the webisode content exclusively available for their 33 Million […]

The value of transparency in a crisis

By svg version by Actam (Own work) [Public domain], via Wikimedia Commons

Transparency is a way to build loyalty and garner advocates for your brand. Being transparent and straightforward in any situation will more likely earn respect even if your community takes offense to what has occurred. Johns Hopkins has a wonderful reputation for providing outstanding health care. They also are no strangers to the social media […]

Why does society treat privacy as a disposable commodity?

Photo: Privacy Credit: Jason Antony

Imagine an epic battle between Batman and Ironman… It won’t happen because one is a superhero from DC Comics and the second one belongs to the Marvel Universe. In the world of comic rights, to be one or the other is worse than becoming villainous archenemies. Fortunately, we are not looking to create the ultimate […]

A Dynamite Mix for Content Marketing

Photo: Psychedelic Nature Credit: Luca Sorin

Content marketing forms the core of modern Internet marketing strategies. In the noise of online advertising, pushing ads to the top of a search page no longer results in the greatest number of click-throughs and conversions.