Rediscovering the lost art of curation

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Listen to an audio version of this article Curation, as a word, has lost much of its vigor due to overuse. It has become a buzzword and is moving toward relic status. It is a broken-down car abandoned on the side of the highway, tagged by the authorities for immediate removal to the junk heap. […]

Tools and tips to help you manage your social media smarter

By P.O. Arnäs from Åsa, Sweden (The future is finally here) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

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Listen to an audio version of this article Running a business is challenging in itself. The thought alone of using Social Media for your business can be extremely stressful. Having to come up with a strategy is pretty scary too. Then executing your Social strategy can be (usually is) more than a full-time job. Fear […]

Why you should use Quora to showcase your expertise

Luca Giordano [Public domain], via Wikimedia Commons

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Listen to an audio version of this article Getting the word out about your product or service is not easy. Times have changed from when we could buy a TV spot or post a classified ad in the paper. Today we’re drowning in advertising across search engines, social platforms, and digital radio, just to name […]

Pinterest update eliminates key features, diminishes user experience

By Pinterest-Anti-Christ (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

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Listen to an audio version of this article Recently Pinterest announced it was making some changes. Users have the opportunity to preview the new look, so I did! You can read how Pinterest is describing the changes here. It all seems wonderful to read, right? My overall impression is that the concept of building a […]

A case study in crowdfunding content

By William Ely Hill (1887–1962) („Puck“, 6. Nov 1915) [Public domain], via Wikimedia Commons

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Listen to an audio version of this article Video Game High School (VGHS) is the most successful webseries of all time boasting more than 36 million views on YouTube in its first season, crowdfunding more than a quarter of a million dollars for production. Its success led to a deal with Netflix to make the […]

A Dear John letter to Google: I’ll find another Google Reader

By Leavitt Hunt [Public domain], via Wikimedia Commons

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Listen to an audio version of this article Sigh. I live by my Google Reader. OK, so there are days that go by when I don’t have time to read my favorite blogs. There’s any number of reasons, but I’m not going to make excuses. The beauty is that Reader didn’t care.

Could Google Glass be the dominant screen?

By Denis PI (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

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Listen to an audio version of this article It is a period of screen wars. Striking from a hidden base, Rebel devices have won their first victory against the evil Desktop Empire. 

The value of transparency in a crisis

By svg version by Actam (Own work) [Public domain], via Wikimedia Commons

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Listen to an audio version of this article Transparency is a way to build loyalty and garner advocates for your brand. Being transparent and straightforward in any situation will more likely earn respect even if your community takes offense to what has occurred. Johns Hopkins has a wonderful reputation for providing outstanding health care. They […]

Why does society treat privacy as a disposable commodity?

Photo: Privacy Credit: Jason Antony

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Listen to an audio version of this article Imagine an epic battle between Batman and Ironman… It won’t happen because one is a superhero from DC Comics and the second one belongs to the Marvel Universe. In the world of comic rights, to be one or the other is worse than becoming villainous archenemies. Fortunately, […]

A Dynamite Mix for Content Marketing

Photo: Psychedelic Nature Credit: Luca Sorin

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Listen to an audio version of this article Content marketing forms the core of modern Internet marketing strategies. In the noise of online advertising, pushing ads to the top of a search page no longer results in the greatest number of click-throughs and conversions.