Why you should use Quora to showcase your expertise

May 5, 2013 on Quora, Social Media Marketing by Rahul Chhabria

Why you should use Quora to showcase your expertise

May 5, 2013 on Quora, Social Media Marketing by Rahul Chhabria

Getting the word out about your product or service is not easy. Times have changed from when we could buy a TV spot or post a classified ad in the paper. Today we’re drowning in advertising across search engines, social platforms, and digital radio, just to name a few. Once you decide on where to [...]

Pinterest update eliminates key features, diminishes user experience

April 17, 2013 on Pinterest, Social Media Marketing by Nancy Jean

Recently Pinterest announced it was making some changes. Users have the opportunity to preview the new look, so I did! You can read how Pinterest is describing the changes here. It all seems wonderful to read, right? My overall impression is that the concept of building a community is gone and any hope of interaction [...]

A case study in crowdfunding content

March 18, 2013 on Social Media by Aurelio Toral

Video Game High School (VGHS) is the most successful webseries of all time boasting more than 36 million views on YouTube in its first season, crowdfunding more than a quarter of a million dollars for production. Its success led to a deal with Netflix to make the webisode content exclusively available for their 33 Million [...]

A Dear John letter to Google: I’ll find another Google Reader

March 17, 2013 on Social Media by Nancy Jean

Sigh. I live by my Google Reader. OK, so there are days that go by when I don’t have time to read my favorite blogs. There’s any number of reasons, but I’m not going to make excuses. The beauty is that Reader didn’t care.

Could Google Glass be the dominant screen?

February 24, 2013 on Social Media by Aurelio Toral

It is a period of screen wars. Striking from a hidden base, Rebel devices have won their first victory against the evil Desktop Empire. 

The value of transparency in a crisis

February 24, 2013 on Social Media by Nancy Jean

Transparency is a way to build loyalty and garner advocates for your brand. Being transparent and straightforward in any situation will more likely earn respect even if your community takes offense to what has occurred. Johns Hopkins has a wonderful reputation for providing outstanding health care. They also are no strangers to the social media [...]

Why does society treat privacy as a disposable commodity?

February 16, 2013 on Social Media by Aurelio Toral

Imagine an epic battle between Batman and Ironman… It won’t happen because one is a superhero from DC Comics and the second one belongs to the Marvel Universe. In the world of comic rights, to be one or the other is worse than becoming villainous archenemies. Fortunately, we are not looking to create the ultimate [...]

A Dynamite Mix for Content Marketing

February 15, 2013 on Social Media by Randy Bowden

Content marketing forms the core of modern Internet marketing strategies. In the noise of online advertising, pushing ads to the top of a search page no longer results in the greatest number of click-throughs and conversions.

Have we forgotten etiquette when it comes to Twitter?

February 13, 2013 on Social Media by Nancy Jean

I love Twitter. I have since the day I signed on and saw this amazing stream of consciousness on my monitor. I quickly found people to follow, people from whom I could learn things, and I finally took the plunge and tweeted my first tweet.  

Things social media people like

January 23, 2013 on Social Media by Hillerie Camille

If you remember a few years back, a couple of guys hit comic gold with site called “Stuff white people like.”  The Atlantic put a fine point on the intended target of the satire, identifying “a very specific demographic sliver of left-leaning, city-dwelling white folk.”  Hilarity ensued. There’s another niche demographic of people ripe for [...]

How to craft an effective social media plan

January 22, 2013 on Social Media by Krithika Rosenthal

Now and again, I am entrusted with the task of creating a social media plan for brands that I work on.  There is a lot of information and so much to analyze that sometimes it can be daunting to put together an effective communication plan. This morning, I came across this very interesting article in [...]

Facebook Photo Contests: The Good, The Bad and the Ugly

October 26, 2012 on Social Media by Beth McShane

  Thinking about a Facebook photo contest? Keep these tips in mind: Facebook insists that you use an approved photo app contest. When designing a Facebook photo contest, it is not enough to create a photo album and count up the most “likes” to determine a winner. Facebook guidelines. I tried a few free photo [...]

How to Get Started on Google Plus

October 7, 2012 on Social Media by Samantha Gluck

Many people who’ve used social media platforms like Twitter and Facebook with success still don’t understand how to get started on Google Plus. Perhaps they’ve become so familiar with the mechanics of using their old standby platforms, the fresh look and feel of Google Plus intimidates them. They just don’t know how to get started. If you’re one of [...]