Getting the word out about your product or service is not easy. Times have changed from when we could buy a TV spot or post a classified ad in the paper. Today we’re drowning in advertising across search engines, social platforms, and digital radio, just to name a few. Once you decide on where to [...]
Recently Pinterest announced it was making some changes. Users have the opportunity to preview the new look, so I did! You can read how Pinterest is describing the changes here. It all seems wonderful to read, right? My overall impression is that the concept of building a community is gone and any hope of interaction [...]
Video Game High School (VGHS) is the most successful webseries of all time boasting more than 36 million views on YouTube in its first season, crowdfunding more than a quarter of a million dollars for production. Its success led to a deal with Netflix to make the webisode content exclusively available for their 33 Million [...]
Sigh. I live by my Google Reader. OK, so there are days that go by when I don’t have time to read my favorite blogs. There’s any number of reasons, but I’m not going to make excuses. The beauty is that Reader didn’t care.
It is a period of screen wars. Striking from a hidden base, Rebel devices have won their first victory against the evil Desktop Empire.
Transparency is a way to build loyalty and garner advocates for your brand. Being transparent and straightforward in any situation will more likely earn respect even if your community takes offense to what has occurred. Johns Hopkins has a wonderful reputation for providing outstanding health care. They also are no strangers to the social media [...]
Imagine an epic battle between Batman and Ironman… It won’t happen because one is a superhero from DC Comics and the second one belongs to the Marvel Universe. In the world of comic rights, to be one or the other is worse than becoming villainous archenemies. Fortunately, we are not looking to create the ultimate [...]
Content marketing forms the core of modern Internet marketing strategies. In the noise of online advertising, pushing ads to the top of a search page no longer results in the greatest number of click-throughs and conversions.
I love Twitter. I have since the day I signed on and saw this amazing stream of consciousness on my monitor. I quickly found people to follow, people from whom I could learn things, and I finally took the plunge and tweeted my first tweet.
If you remember a few years back, a couple of guys hit comic gold with site called “Stuff white people like.” The Atlantic put a fine point on the intended target of the satire, identifying “a very specific demographic sliver of left-leaning, city-dwelling white folk.” Hilarity ensued. There’s another niche demographic of people ripe for [...]
Now and again, I am entrusted with the task of creating a social media plan for brands that I work on. There is a lot of information and so much to analyze that sometimes it can be daunting to put together an effective communication plan. This morning, I came across this very interesting article in [...]
Thinking about a Facebook photo contest? Keep these tips in mind: Facebook insists that you use an approved photo app contest. When designing a Facebook photo contest, it is not enough to create a photo album and count up the most “likes” to determine a winner. Facebook guidelines. I tried a few free photo [...]
Many people who’ve used social media platforms like Twitter and Facebook with success still don’t understand how to get started on Google Plus. Perhaps they’ve become so familiar with the mechanics of using their old standby platforms, the fresh look and feel of Google Plus intimidates them. They just don’t know how to get started. If you’re one of [...]